Sales- The Most Judged, Least Understood Yet Most Revenue-Critical Function
In many organisations, sales remain the most visible department and…
In many organisations, sales remain the most visible department and…
ERP failures are rarely about bad software.They are about misaligned…
Why This Is the Most Serious and Most Decisive Moment…
Artificial Intelligence is changing how we search, buy, compare, and…
(Why MSMEs must graduate from calculators to command centres) In…
There exists, lurking beneath the polished floors of every enterprise,…
Indian SMEs are the backbone of the economy, contributing around…
A Founder’s Blind Spot That Quietly Sabotages Growth In the…
Across geographies and industries from Silicon Valley’s venture-backed start-ups to…
Enterprise sales isn’t just a bigger version of normal sales it’s a…
In the landscape of promoter-led enterprises, the gravest threat rarely…
In many Indian-SME boardrooms and mid-sized companies, a quiet but…
In countless conversations with founders and directors of SMEs, I…
Stop Debating Fixed Pay. Start Fixing What’s Broken. A few…
Context & Purpose At the heart of every enduring organization…
ERP failures rarely begin in the IT department or at…
Great customer experience doesn’t start with customers. It starts with…
(Part II of “Promise, Pragmatism & Pathways for Indian Manufacturing”)If…
The term Industry 4.0 has become the boardroom buzzword of…
We expect our Sales teams to convert opportunities and drive…
It is often said that “perception, more than reality, drives…
R.I.P. Shefali Jariwala (42) and the 23 people in Hassan,…
Every enterprise today stands at the intersection of ambition and…
That’s the real story. Over the last year, I’ve met…
For years, Indian enterprises have been chasing “digital transformation.”But what…
India’s small businesses are the quiet giants of our economy,…
In B2B sales, we talk about pipelines, conversions, and growth…
Startups and small-to-mid-sized businesses are often celebrated as engines of…
In India’s B2B market—particularly in the SME and MSME segment—selling…
In today’s competitive world, every business—whether a startup or an…