Small Business, Big Battles: Turning MSME Challenges into Growth Opportunities
India’s small businesses are the quiet giants of our economy, powering jobs, innovation, and local development. From a single-desk SOHO to an ambitious MSME scaling across states, these enterprises fuel dreams every day. But behind the hustle lies a reality every entrepreneur knows too well: “growth is hard when the odds are stacked against you”. […]
When B2B Sales Lose Their Soul: Why Ethics Get Compromised in Small and Emerging Businesses
In B2B sales, we talk about pipelines, conversions, and growth targets. What we rarely talk about is the moral backbone of the process—the values and ethics that should guide how business is won. Yet, when you look closely at small and emerging businesses (SEMs), you often find a troubling pattern: the owners themselves compromise these […]
The Silent Crisis in Startups and SMEs: When Employees Lose Trust
Startups and small-to-mid-sized businesses are often celebrated as engines of innovation and job creation. They promise agility, growth opportunities, and the chance for employees to be part of something transformative. But beneath this inspiring narrative lies a growing problem that threatens both employees and the businesses themselves: delayed salaries, unpaid reimbursements, and broken promises. Why […]
BusinessSales Enablers in Indian B2B: Mastering the Art of Saying NO in ERP & Business Software SalesBusiness
In India’s B2B market—particularly in the SME and MSME segment—selling ERP or business software is unlike selling a commodity. It isn’t just about price or product features; it’s about trust, partnership, and long-term value. Buyers are usually entrepreneurs or senior decision-makers who have built their businesses from the ground up. They are sharp negotiators, emotionally […]
How Business Consulting Transforms Challenges into Growth Opportunities
In today’s competitive world, every business—whether a startup or an established enterprise—faces challenges that can slow down growth. From managing operations efficiently to keeping up with evolving technologies and changing customer demands, the journey is never easy. This is where business consulting becomes a powerful catalyst for success. Why Business Consulting Matters A business consultant […]