Ownership Is a Responsibility, Not a Trump Card
Across geographies and industries from Silicon Valley’s venture-backed start-ups to India’s relentless SME sector one truth stands unchallenged the founder owns the business. This fact is incontestable, immune to dilution, and self-evident to every employee who walks through your door. Yet a curious paradox persists. Many founders feel compelled to announce, assert, or signal this […]
Why Enterprise Sales Is a Different Species and Why Founders Struggle with It
Enterprise sales isn’t just a bigger version of normal sales it’s a completely different discipline. It demands patience, precision, process, and persuasion across multiple stakeholders. Yet, many founders who’ve never done enterprise sales try to run it on emotion, instinct & charisma and end up derailing their own teams and credibility. Transactional Sales vs. Enterprise Sales Transactional sales = quick, […]