Sales- The Most Judged, Least Understood Yet Most Revenue-Critical Function
In many organisations, sales remain the most visible department and yet, paradoxically, one of the most misunderstood. It is spoken about casually, evaluated harshly, and often taken far too lightly by functions that do not directly face the market every single day. Sales professionals, despite being the commercial front line of the enterprise, are frequently […]
Why ERP Implementations Fail and Why Both Sides Share the Blame
ERP failures are rarely about bad software.They are about misaligned expectations, weak operating discipline, and execution gaps on both sides of the table. In the Indian SME ecosystem, ERP is often treated as a medicine for pain.But ERP is not medicine.It is an X-ray.It shows fractures that already exist. Side 1: The Company Opting for […]
B2B Sales in the Age of AI Why It Matters More Than Ever for Indian SMEs
Artificial Intelligence is changing how we search, buy, compare, and decide. From chatbots answering queries to algorithms predicting demand, technology is clearly making life easier for consumers and businesses alike. This has led to a common question among Indian SME owners and leaders: If AI can automate so much, does B2B sales still matter? The […]
The Indian SME B2B Problem: It’s Not Sales. It’s Control.
Indian SMEs are the backbone of the economy, contributing around 30% to GDP and nearly half of exports. Yet, when it comes to B2B growth, most of them are stuck at the same place for 5–10 yearssame turnover band, same type of customers, same crises repeating. If you sit with founders long enough, you’ll see […]
Ownership Is a Responsibility, Not a Trump Card
Across geographies and industries from Silicon Valley’s venture-backed start-ups to India’s relentless SME sector one truth stands unchallenged the founder owns the business. This fact is incontestable, immune to dilution, and self-evident to every employee who walks through your door. Yet a curious paradox persists. Many founders feel compelled to announce, assert, or signal this […]